Our View on Sustainability

Traditional thinking is that economic growth and development come at the expense of environmental quality. But traditional thinking need not be true. Thanks to the skills and insight of the staff at Sustainable Research Group, a new and positive relationship is emerging between business and the environment by incorporating sustainable business practices.


Hundreds of definitions of sustainability and sustainable development exist, but the best known is the one first coined by the United Nation’s World Commission on Environment and Development. It suggests that development is sustainable where it “meets the needs of the present without compromising the ability of future generations to meet their own needs.” This definition still sets the stage for future performance.


It outlines three pillars of support. The first is economic health, for no matter how much a company wants to do well; if it is not financially stable it will fail. The second is environmental health and as all human enterprise depends on living and inert raw materials to deliver its products or services, without sustainable environmental quality, there cannot be a healthy economy or social order. The third pillar is about social engagement that fosters the company’s right to exist as a welcomed corporate citizen, and a negative brand or reputation will drive customers away.


How a company applies sustainability to its operations is unique to each setting. However, more and more evidence is available to suggest that environmentally sustainable companies can be more profitable, achieve greater longevity and be better embraced by customers, employees and communities than their business as usual competitors. (For further information, see Dow Jones Sustainability Indices here.)


Sustainable Research Group shows you how. We have developed time-tested tools and techniques to help you measure the environmental impact of your operation and identify the products and technologies that will help increase sustainability within your company. Additionally, we have created networks of similar companies that are willing to share best management practices, as well as help build peer-to-peer relationships with other sustainable enterprises—so you’re not alone in the effort.


Your business wins, your community wins, and so does the environment. That’s the competitive advantage of sustainability. We want to work with you to help gain that advantage.


For more information, download our White Paper on Business Sustainability.